Īdditionally, digital printing significantly reduces the waste of materials associated with pre-press, obsolescence and warehousing.

These aspects are particularly important given the consolidation and diminishing profitability of traditional print segments, such as the decline of newspapers and magazines. As a result, digital presses have changed the economic models for printing in a wide variety of market segments, including labeling, packaging, marketing, as well as educational textbooks, journals and periodicals. Digital printing refers to the ability to print without plates or other tooling processes, and has three major benefits: it makes short runs and personalized print cost-effective, it enables the use of variable data (such as text or images), and it makes just-in-time printing possible. Indigo is known as a pioneer of digital printing technology. HP Indigo has offices around the world, with headquarters in Ness Ziona, Israel. HP Indigo develops, manufactures and markets digital printing solutions, including printing presses, proprietary consumables/supplies and workflow solutions.

It was founded in 1977 in Israel and acquired by Hewlett-Packard in 2001 (over a decade before the technology giant split into HP Inc. HP Indigo Division is a division of HP Inc.'s Graphic Solutions Business. Commercial print, photo specialty, labels and packaging digital printing solutions

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